List of issues > Series «Political Science and Religion Studies». 2017. Vol. 22
Socio-Political Aspect of the Territorial Brand
Author(s)
M. V. Popova
Abstract
Political and historical conditions for the formation of the brand of the territory are considered. The form of management of place branding is built on the attitudes and views of the residents and the tasks given to state and municipal employees by the top management. Studying the ideas about the branding of the Baikal region approaches and methods of designing the territorial brand and the key problems associated with this process are examined.
Keywords
brand, image, territory, population, policy, views
UDC
338.487659.1