Attitude to the concept of patriotism in various groups of the Russian society is rather contradictory. It is believed that it is being replaced by cosmopolitanism with its “homeland is a place where you feel good” principle. Our cross-cultural study in four countries (China, Mongolia, Russia, France) showed that such views are a priority only in France. In Asian countries the concepts of universal characteristics of homo globalis are not in demand, moreover, they produce antagonistic reaction. Russian multi-ethnic regions have long established domestic multiculturalism, which is congruent with patriotism and inter-ethnic consent of different nations as recognition of ethnic groups uniqueness. In the Asia-Pacific region with its special conditions and mentality love of country is inherent to most people. The results of cross-cultural research confirming these tendencies are given.