The author points out a rapidly developed tendency in European cinema – display of cultural diversity and emphasis on cross-cultural relations. The trend becomes visible off screen, in the production process, as well as on screen, in the content of the films. The author argues that such a sharp rise of the multicultural context in cinema is not a natural process at all, either is evoked by commercial reasons, but rather by political and ideological ones. The article proves that it makes part of the general cultural policy and the widely promoted philosophy of the European Union.

1. Meyer F. An accented cinema: migration, ethnicity and multiculturalism in film. [On-line resource]. URL: http://www.hio.no/Enheter/Avdeling-for-samfunnsfag-SAM/SAM-studenter/Masterstudier/Current-MIS-students/An-accented-cinema-migrationethnicity-and-multiculturalism-in-film.

2. Feinsteint H. French Cinema at BAM: A Gem, Multiculturalism and Even Comedy. Posted on November, 10.2008 [On-line resource]. URL: http://www.indiewire.com/article/french_cinema_at_bam_a_gem_multiculturalism_and_even_comedy/.

3. Lowe J. Mainstreaming Multiculturalism in Film // Wright, K. and Brackins, G. Teaching Multiculturalism Through Film [On-line resource]. URL: http://h06.cgpublisher.com/proposals/183/index_html Berghahn D., Sternberg C. eds. Migrant Cinema in Europe. London: Wallflower Press, 2009 Adil A. Global Cinema. National Identities [On-line resource]. URL: http://www.gre.ac.uk/schools/humanities/departments/cccs/undergraduate/film_studies/courses/global_cinema,_national_identities.

4. Adil A. Global Cinema. National Identities [On-line resource]. URL: http://www.gre.ac.uk/schools/humanities/departments/cccs/undergraduate/film_studies/courses/global_cinema,_national_identities.

5. Ibid.

6. Interview with Abdellatif Kechiche to Time Out. 20.06.2008. Available at Arthouse portal. URL: http://www.arthouse.ru/attachment.asp?id=8103 Fischer P. “Gurinder Chadha – Success At Last As Beckham Finally Hits US”. Gurinder Chadha – Bend It Like Beckham Interview. 13/03/2003 [On-line resource]. URL: http://www.filmmonthly.com/Profiles/Articles/GChadha/GChadha.html Interview with Shane Meadows [On-line resource]. URL: http://www.film4.com/ features/article/shane-meadows-on-this-is-england .

7. Olden M. Interview with Ayub Khan Din. 6 October 1999 [On-line resource]. URL: http://www.kamera.co.uk/interviews/ayubkhandin.html.

8. La graine et le mulet. Secrets de tournage. Allociné portal [On-line resource] [Online resource]. URL: http://www.allocine.fr/film/anecdote_gen_cfilm=61185.html.

9. Kristeva J. Existe-il une culture européenne? // Kristeva J., Ogee F. eds. Europe des cultures et culture européenne: communauté et diversité. Paris: Hachette, 2007. P. 11–31.

10. MEDIA projects. Information from official web-site of European commission [On-line resource]. URL: http://ec.europa.eu/culture/media/programme/overview/enlargement/index_en.htm.

11. Ibid.

12. Frodon J-M. La langue d’Abdel et le pays du reel // Cahiers du cinema. N 629. Decembre 2007 Delorme S. Bateau ivre. La graine et le mulet d’Abdellatif Kechiche // Cahiers du Cinema. N 629. Decembre 2007 [On-line resource]. URL: http://www.cahiersducinema.com/article1392.html.