Cultural and political aspects of Nazi power activity in Germany in 1935–1939 are considered. Facts of internal political struggle among Nazi leaders (Goebbels, Rosenberg, Ley) in regard to cultural process control are cited. Within the cultural policy Nazi sought to demonstrate its constructive and creative opportunities. From the Nazi ideologists’ view «folklife culture» grew out of «national unity» and produced «labor culture». Policy of National Socialist German Workers' Party in the field of culture was enriched with new content that had short-term goals. Success in construction of buildings of social and cultural significance was only due to political control of cultural policy. Official activity of Reich Chamber of Culture extended its influence in a covert way.