The article gives the analysis of the structure of a semiotic image of Grigori Rasputin in the context of the contemporary religious culture. In spite of strong criticism from the Orthodox bishops Rasputin remains to be an iconic figure for fringe trends within Orthodoxy today. The author identifies three levels of categorical semiotics of Rasputin’s image – categorical, sub-categorical, and hyper-categorical. On the categorical level the basic components forming the concept of the sanctity of Rasputin are formed enabling his adherers to associate him with various canonic ranks of sanctity. This level is characterized by exaggerated semantic and stylistic traditionalism. The sub-categorical level serves to adapt “historical Rasputin” to the ideal of holiness. The hyper-categorical level introduces Rasputin’s myth into general monarchical and quasi-biblical discourses.