Global information network development, the Internet primarily, is one of the most perspective directions which can be used by the executive authorities of Zabaikalsky Krai to cooperate with mass media. Electronic mass media facilities is an exploding sector, which represents qualitative and operating information for particular target groups (youth, office managers etc.). Official web sites of the authorities enable them to inform local population more quickly. The analysis of both federal and local mass media content was carried out with regard to activities of Administration and governmental bodies of Zabaikalsky Krai.